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Dear Santa...

Which one is calling your name? I'll read you in the comments

Merry Christmas Eve 🥂✨️🎄🎁

Not everything that feels heavy is heavy.

Sometimes it's just unfamiliar.
Sometimes it's unstructured.
Sometimes it's carrying a story that was never meant to be permanent.

As we move into the new year, this is your permission to question the label

Honestly, if your own answer makes you shrink a little, imagine how it lands on someone else.

You know what I mean—when you ramble, over-explain, or immediately want to change the subject. If your stomach drops every time someone asks this, th

There’s a certain tone people slip into when they don’t believe their own words.
Every sentence tilts up like a question.
Every line sounds like it’s tiptoeing across glass.

That was her. My client.
Smart. Brilliant. Talented.
But

You know what’s expensive?
Discounting your prices because you “don’t feel worth it.” Losing leads because people don’t get what you do. Ghosted proposals because your messaging didn’t build trust.
Luxury branding

A Business Needs to do Business. Period.

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